Logo Use Policy

The Children's Grief Awareness Day logo and the image of HOPE the Butterfly (in connection with the Holding On To HOPE campaign) were developed by the Highmark Caring Place.

The Caring Place encourages any organization or individual to use the Children's Grief Awareness Day logo for any activity related to Children's Grief Awareness Day. The HOPE image can be used in conjunction with Children's Grief Awareness Day as well as for any activity, event, or personal message of "hope" for a grieving person or family.

In general, the logo and butterfly image may be used as widely as possible to raise awareness of the grief of children and/or to communicate a positive message of support to those who are grieving. Examples include but are not limited to use on printed material, merchandise, or websites.

Consistency of usage is necessary in order to maximize the effectiveness of the logo identity and brand of both images and maintain and preserve their integrity.

The use of this logo is permitted without charge and without explicit permission. By using the Children's Grief Awareness Day logo and/or the HOPE the butterfly image, you agree to the following guidelines.

Guidelines for Children's Grief Awareness Day logo use:

1. The Children's Grief Awareness Day logo may not be altered.

  • If you are unable to use the correct color due to technical limitations, you may only revert to black and white.
  • The logo should never be re-proportioned, distorted, or set at an angle.
  • You may change the size to fit your needs as long as it is done to scale.
  • The logo should never have artificial effects such as drop shadow, transparencies, bevel edge, emboss etc.

2. While we encourage the use of the HOPE the butterfly image as it was created, children's renderings and interpretations of the butterfly are acceptable.

3. While the logo and HOPE the butterfly image can be combined with other organizational logos for co-branding purposes, the logo or HOPE image cannot be combined with another logo or artwork to create a new identity.

4. Neither the Children's Grief Awareness Day name or logo nor the HOPE the Butterfly image or Holding On To HOPE campaign with which the HOPE butterfly was originally associated may be used in any other company name, service name, domain name, or website title or URL.

5. Use of the logo and HOPE the butterfly image must be truthful and not misleading. You may not use the Children's Grief Awareness Day logo or HOPE image to imply any relationship with, endorsement, or sponsorship by the Highmark Caring Place or Highmark Inc. that is not true.

6. You may not use the Children's Grief Awareness Day logo or HOPE image in connection with any misleading or disparaging statements about Children's Grief Awareness Day or the Highmark Caring Place or its programs and/or services.

7. Use of the Children's Grief Awareness Day logo and HOPE the butterfly image as part of a fundraising or awareness campaign to benefit a non-profit organization that supports grieving children is allowed. However, neither may be used in commercial endeavors of for-profit organizations.

The Highmark Caring Place reserves the right to cancel, modify, or change the permission in these guidelines at any time at its sole discretion.

PMS colors for both the Children's Grief Awareness Day logo and HOPE the Butterfly: Pantone 297 M and Pantone 287 M